For the first time, Coles Services team members have literally pushed to raise more than $80,000 for children with life-threatening conditions by embarking on Coles’ first ‘Trolley Push’ into towns and suburbs across Victoria to support Very Special Kids.
Over 12 days the Coles Services team members pushed a modified shopping trolley to around 50 locations across Victoria, encouraging the local community at each destination to donate to Very Special Kids.
Merchandise sales and donations by customers, suppliers and team members over the Trolley Push totalled just over $40,000 and Coles then matched the donations dollar for dollar.
Coles Services Area Manager Michael Thompson championed the first ‘Trolley Push’ and was thrilled to see team members rally behind the cause with such passion.
“Being the very first initiative of its kind for Coles, the Trolley Push is a fundraiser that our team is excited to support. Coles Services was established in 2014 to manage the collection of our trolleys and cleaning services across Australia and this is also the team’s first major community initiative,” he said.
Team members from across metropolitan and regional supermarkets took turns to push a specially-designed trolley across Victoria over the 12 day journey. To reach as many locations as possible throughout the day, the trolley was trucked across large distances but pushed into the centre of towns and suburbs.
To help support the cause, residents donated to the team during their Trolley Push via a gold coin donation or by purchasing Very Special Kids merchandise.
We are beyond thrilled that the fundraising activity was so successful, and are so grateful for the amount of effort put in by Coles Services team members.