cause related marketing

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Cause Related Marketing (CRM) is a powerful way to link your brand to a charity or cause that aligns with your company values and translates a meaningful message to your consumers.

It can form part of a brand marketing strategy that effectively lifts your brands profile within a cluttered environment, whilst linking into the belief system and loyalty of your consumers.

CRM programs can be used to give your company brand enhanced consumer confidence and demonstrate a caring organisation that is actively giving back to its community.

Very Special Kids has a unique brand that does unique work that directly benefits families within our community. An alignment with our brand will strengthen your organisations reputation by building a higher level of trust and credibility with your consumers.  We are therefore mindful of partnering with companies that share our values and use our brand in an appropriate manner.

Cause Related Marketing programs provide a win for Very Special Kids by creating awareness and raising funds, a win for you through linking in with our reputation and a win for your consumers who like doing a good deed without extra effort.

To discuss these opportunities please contact Evert Eykman, Corporate Partnerships Manager, Very Special Kids on 03 9804 6239, email eeykman@vsk.org.au